Understanding Analytics

UrlHub's analytics dashboard gives you detailed insights into how your short links are performing.

Analytics Overview

When you visit the Analytics page, you will see:

• Top Cards — Total clicks, top country, click rate, and total links
• Interactive Chart — A time-series chart showing clicks over time
• URL Breakdown — Most clicked short URLs and destination URLs
• Region Breakdown — Clicks by country and city
• Device Breakdown — Clicks by device type, browser, operating system, trigger (URL vs QR), and referrer

Time Ranges

Use the time range selector to view analytics for different periods:

| Time Range | Availability | |---|---| | Last 24 Hours | All plans | | Last 7 Days | All plans | | Last 30 Days | All plans | | Last 6 Months | Pro and Max only | | Last 12 Months | Pro and Max only | | All Time | Pro and Max only |

Free plan users will see a lock icon on time ranges beyond 30 days with a link to upgrade.

Filtering Analytics

Click the Filters button to narrow your analytics by:

• Short URL — Filter by specific short links
• Destination URL — Filter by destination
• Device — Desktop, Mobile, Tablet
• Operating System — Windows, macOS, iOS, Android, Linux, etc.
• Browser — Chrome, Firefox, Safari, Edge, etc.
• Country — Filter by visitor country
• City — Filter by visitor city
• Trigger — URL click vs QR code scan
• Referrer — Where the click came from (Twitter, Facebook, direct, etc.)

You can combine multiple filters at once. Active filters are shown as badges that can be individually removed.

Data Retention

Analytics data is retained based on your plan:

• Free — 1 month
• Pro — 1 year
• Max — 5 years

After the retention period, older analytics data is no longer available.